Production Resource Room Inc.

Production Blog for Marketing Communications Production Managers

This is a production managers blog about production of marketing communication and related topics. 

 

Blog Posts

Augmented reality is gaining speed

Here is an article giving examples of major package goods brands using it at retail stores in the UK.

Check it out here.  They used Blippar…

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Posted by Susan Warren on February 5, 2013 at 8:30am

Scratching the Surface!

Over the past year I have learned a lot about producing permanent window decals and POP signage produced on vinyl, abs, pbs and polystyrene (etc).

They should be run on UV presses so you don't have to rack them to long drying periods…

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Posted by Susan Warren on January 30, 2013 at 9:00am

What's going to happen to production managers?

I was taken back the other day when a VP of a small agency asked me what is going to happen to production managers.

The reality of the future changes coming down fast and furious hit me - yet again.

It is true there will be less…

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Posted by Susan Warren on October 18, 2012 at 5:03pm

Simple way to get content to a phone

Tapit an Australian company is ready for the new smartphones and NFC - Near Field Communications.

In 2015, 50% of all smartphones will ship with internal…

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Posted by Patrick McGoey on July 9, 2012 at 4:00pm

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Patrick McGoey posted a blog post

Simple way to get content to a phone

Tapit an Australian company is ready for the new smartphones and NFC - Near Field Communications.In 2015, 50% of all smartphones will ship with internal NFC capabilities. That is 800 million phones.Imagine a multitude of products NFC enabled - "the brand possibilities".  All connected products are social enabled which means the best, most interesting will go viral.Technology will enable all marketing materials…See More
Jul 9, 2012
 
 
 

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Forum

Worst Production Bloopers 3 Replies

It could be called the wall of shame but we have all had things that just went wrong.  What was your worst production problem and how did you resolve it.Continue

Tags: bloopers

Started by Production Resource Room. Last reply by Susan Warren Jan 30.

Tools Connecting Traditional to Social

Please let us know how you have used tools that connect traditional print media to web and social sites.  And what were you tracking.Continue

Tags: gurl, purl, surl, web, site

Started by Susan Warren Oct 18, 2012.

Product Review

If you have seen a good product review, please share it here.Continue

Tags: review, product

Started by Production Resource Room May 9, 2012.

Trend Watch

What new trend have you seen that will impact our business?Continue

Tags: trends, trend

Started by Production Resource Room May 9, 2012.

Coolest Format

What is a cool format you have produced or seen.  Please include an image.Continue

Tags: format

Started by Production Resource Room May 9, 2012.

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Transitioning to Social

One focus of this site is to show you how to transition traditional media to traditional + social. 

While we don't think traditional is going away just yet, the speed at which social tactics are being adopted is like watching a Tsunami rolling in.

One of the biggest areas is linking media to where people physically are, eg: at POS or at events and linking that to mobile and social.

Here are a few of the sites we follow that report social trends.

Sociable360

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Brian Solis

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Social Commerce Today

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Social Media Examiner

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