Production Blog for Marketing Communications Production Managers
Three points of view, three sets of criteria and measurement. The production manager as translator.…
Morphing Rule # 4 Customer Experience…
This article is about quality control for data driven programs produced on a web press with in-line finishing and in-line inkjet variable imaging. This great video shows what one of these press…
Morphing Rule # 1 Distribute
Consider how to distribute to every customer and prospect touch point and get your message out there.
99.9% of all the programs I have worked on have…
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