Production Resource Room Inc.

Production Blog for Marketing Communications Production Managers

Direct Mail Articles

Blog Post: You are a Translator

Three points of view, three sets of criteria and measurement. The production manager as translator.…

Added by Patrick McGoey at 9:59am on May 2, 2012
Blog Post: Customer Experience

Morphing Rule # 4 Customer Experience…

Added by Patrick McGoey at 7:37am on May 3, 2012
Blog Post: How do I quality control this monster?

This article is about quality control for data driven programs produced on a web press with in-line finishing and in-line inkjet variable imaging. This great video shows what one of these press…

Added by Patrick McGoey at 8:16am on May 5, 2012
Blog Post: Relevant and rewarding messages get shared

Morphing Rule # 1 Distribute

Consider how to distribute to every customer and prospect touch point and get your message out there.

99.9% of all the programs I have worked on have…

Added by Patrick McGoey at 6:15am on May 2, 2012

Internal Links:

PRR Hub Home

PRR Articles here