Morphing Rule # 1 Distribute

Consider how to distribute to every customer and prospect touch point and get your message out there.

99.9% of all the programs I have worked on have…

Morphing Rule # 5 Value

Note: Why is this rule important to all production managers.  In the future the value of the customer will be part of marketing.  Location based marketing will allow…

Morphing Rule # 3 Amplification and Social Sharing

Here is an example of typical amplification and social sharing where  I have shared a blog from an art friend to my connections on my…

Ouch even the question hurts!

Think about this, in the past, major companies that did not identify change in industry trends or consumer trends went out of business or down-sized to the…

When you think of the staggering speed at which information is spread today thanks to the adoption of social media, it is no wonder that corporations' heads are spinning…