Production Blog for Marketing Communications Production Managers
The Community: I can offer the community my experience and knowledge of strategic deployment. I have designed marketing programs and customized quality control processes to insure the quality and integration of projects. From direct marketing to social marketing, I am looking forward to this journey with the whole community and like you, I can teach, learn and share.
Overview: Before production I worked in sales in both educational publishing and consumer magazines. That was a great start because I worked with the end-users and advertising companies with a focus on enabling specific outcomes or reaching target audiences.
Moving to a sheet-fed printer producing publications and later to heat-set web for direct marketing and commercial print. Next at a direct marketing agency with a specialty in loyalty and database marketing and back to continuous web production with variable imaging and specialized finishing.
This experience was all about the development of products and programs that were data driven and always measurable.
Today, I work in social media with membership programs and micro sites focused on social sharing and amplification. My focus remains in customer engagement, program development, sales and marketing.
Employment: Occasions Network Exchange Inc., Relizon Canada (today, Data Group of Companies), Rapp Collins Worldwide, Houghton Mifflin Publishers
Projects and campaigns / industries and programs:
Loyalty; Air Miles, Aeroplan, Esso Extra
Direct Marketing includes; Grand & Toy, CIBC Credit Cards, Not for profit
Prepaid and Gift Cards: Hbc, Loblaws, Bell World, Auto After Market
Connect: email: patm@accasionsnetwork.com, cell: 416 575-5113
LinkedIn: Pat McGoey Toronto, Skype: patmcgoey Oakville
Tapit an Australian company is ready for the new smartphones and NFC - Near Field Communications.
In 2015, 50% of all smartphones will ship with internal NFC capabilities. That is 800 million phones.
Imagine a multitude of products NFC enabled - "the brand possibilities". All connected products are social enabled which means the best, most interesting will go viral.
Technology will…
ContinuePosted on July 9, 2012 at 4:00pm
This great product required lots of production know-how...
Once upon a time... now you know this is a long story. When I worked at Relizon Canada (now The Data Group of Companies) we worked with Canada Post to develop a new retail product for them to sell in their postal outlets. The product was a…
ContinuePosted on May 7, 2012 at 5:00pm
This article is about quality control for data driven programs produced on a web press with in-line finishing and in-line inkjet variable imaging. This great video shows what one of these press configurations would look like.
Introduction: addressed direct mail has opportunities for both personalization and customization.
Personalization is created…
ContinuePosted on May 5, 2012 at 8:30am
Morphing Rule # 5 Value
Note: Why is this rule important to all production managers. In the future the value of the customer will be part of marketing. Location based marketing will allow a smartphone to give the most valuable customers (that are standing in the store) a personalized offer. The value of the offer will change based on the value of the customer.
Value is really about a value exchange between customers and corporations. It is really a value exchange - the…
ContinuePosted on May 4, 2012 at 9:00am
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