The Community: I can offer the community my 28 years experience and knowledge of strategic deployment. I have a focus for optimizing process and a strong knowledge-base of database, crm, contest, promotional and event marketing production. I have been an outsource production resource since 2006 for 'below the line' agencies. I am excited to provide a new service for production managers in terms of having a support structure to access 24/7. I have been sitting at the desk many times wondering how can we do 'this', who supplies 'this' and lately relying on google search and directories for resources.
When the dot.com era landed, production managers were typically left out of the web deployments. The account teams managed digital campaigns with outside resources. Now with the social tsunami having rolled in, I would like to think production managers will become hybrid traditional / social production managers.
Production managers of social campaigns are young, gung ho, but don't have the street experience of traditional production managers. This site is an oppourtunity to leverage tried existing knowledge in the old and new and share it amongst ourselves. We will all be managing tradition and social in some fashion, mistakes can be costly and stressful - here we can pool resources to make each other better!
Now that individuals are in the drivers seat with online and social media tools, my interest lies in creating win win programs that enhance individuals’ lives and companies relevance in the mutual interplay that occurs between them. Currently enabling this PRR resource of marketing production managers who collaborate, share expertise across the wide array of technologies they are required to leverage and manage, is my passion.
Susan’s comprehensive applied knowledge of database marketing strategy and deployment techniques, span strategic deployment, project management, data analysis, segmentation, data flow, dynamic messaging and reporting. Her depth of understanding and best use of equipment across all manufacturing platforms and strong attention to detail minimizes risk and delivers streamlined cost effective campaigns.
Susan has three grown children and three grandchildren. Her love of nature lead her to study aromatherapy for therapeutic healing.
Employment: Production Resource Room, Occasions Network Exchange, Production Room, Rapp Collins Worldwide
Projects and campaigns / industries and programs:
Social: Arabella Canadian Landscape, Occasions
Database Marketing; Sears Canada, Grand & Toy, Bombardier
Promotional Marketing: Interac, Visa Canada, Sears Canada
Event Marketing: TD Group Jazz Sponsorships
Susan is currently president of Production Resource Room Inc.
LinkedIn: Susan Warren Toronto
Skype: susan.warren6 Canada
Here is an article giving examples of major package goods brands using it at retail stores in the UK.
Check it out here. They used Blippar that involves image recognition. Unlike QR codes, brands are becoming aware that they usually don't have to commission new artwork in order to incorporate augmented reality into their campaigns.
Here are 10 …Continue
Posted on February 5, 2013 at 8:30am
Over the past year I have learned a lot about producing permanent window decals and POP signage produced on vinyl, abs, pbs and polystyrene (etc).
They should be run on UV presses so you don't have to rack them to long drying periods (which we never have in our schedules). BUT, there can be issues of the ink never curing that can be caused by several things.
UV is more stable adhering to substrates with screen printing, but is successful on litho presses with significant…Continue
Posted on January 30, 2013 at 9:00am
I was taken back the other day when a VP of a small agency asked me what is going to happen to production managers.
The reality of the future changes coming down fast and furious hit me - yet again.
It is true there will be less demand for traditional production as traditional media is in decline – all paper based products – magazines, newspapers and all broadcast media.
At the same time there will be greater demand for connected signage and components where people 'go'…Continue
Posted on October 18, 2012 at 5:03pm
Here is one example of why understanding the channel of your clients is critical in being able to recommend unique or innovative formats that will support the channel. And when a new technology is announced, there are cascading oppourtunities for the agency.
It is remarkable how quickly payment is going mobile. …Continue
Posted on May 4, 2012 at 1:30pm