Here is an article giving examples of major package goods brands using it at retail stores in the UK.
Check it out here. They used Blippar that involves image recognition. Unlike QR codes, brands are becoming aware that they usually don't have to commission new artwork in order to incorporate augmented reality into their campaigns.
Here are 10 …Continue
Added by Susan Warren on February 5, 2013 at 8:30am — No Comments
Over the past year I have learned a lot about producing permanent window decals and POP signage produced on vinyl, abs, pbs and polystyrene (etc).
They should be run on UV presses so you don't have to rack them to long drying periods (which we never have in our schedules). BUT, there can be issues of the ink never curing that can be caused by several things.
UV is more stable adhering to substrates with screen printing, but is successful on litho presses with significant…Continue
Added by Susan Warren on January 30, 2013 at 9:00am — No Comments
I was taken back the other day when a VP of a small agency asked me what is going to happen to production managers.
The reality of the future changes coming down fast and furious hit me - yet again.
It is true there will be less demand for traditional production as traditional media is in decline – all paper based products – magazines, newspapers and all broadcast media.
At the same time there will be greater demand for connected signage and components where people 'go'…Continue
Added by Susan Warren on October 18, 2012 at 5:03pm — No Comments
Tapit an Australian company is ready for the new smartphones and NFC - Near Field Communications.
In 2015, 50% of all smartphones will ship with internal NFC capabilities. That is 800 million phones.
Imagine a multitude of products NFC enabled - "the brand possibilities". All connected products are social enabled which means the best, most interesting will go viral.
Added by Patrick McGoey on July 9, 2012 at 4:00pm — No Comments
This great product required lots of production know-how...
Once upon a time... now you know this is a long story. When I worked at Relizon Canada (now The Data Group of Companies) we worked with Canada Post to develop a new retail product for them to sell in their postal outlets. The product was a…Continue
Added by Patrick McGoey on May 7, 2012 at 5:00pm — No Comments
This article is about quality control for data driven programs produced on a web press with in-line finishing and in-line inkjet variable imaging. This great video shows what one of these press configurations would look like.
Introduction: addressed direct mail has opportunities for both personalization and customization.
Personalization is created…Continue
Added by Patrick McGoey on May 5, 2012 at 8:30am — No Comments
Here is one example of why understanding the channel of your clients is critical in being able to recommend unique or innovative formats that will support the channel. And when a new technology is announced, there are cascading oppourtunities for the agency.
It is remarkable how quickly payment is going mobile. …Continue
Added by Susan Warren on May 4, 2012 at 1:30pm — No Comments
Morphing Rule # 5 Value
Note: Why is this rule important to all production managers. In the future the value of the customer will be part of marketing. Location based marketing will allow a smartphone to give the most valuable customers (that are standing in the store) a personalized offer. The value of the offer will change based on the value of the customer.
Value is really about a value exchange between customers and corporations. It is really a value exchange - the…Continue
Added by Patrick McGoey on May 4, 2012 at 9:00am — No Comments
Morphing Rule # 4 Customer Experience
The customer experience is a video you need to play in your head as you develop a program. There art actually two experiences. First the physical experience the customer is going to have through the process and the second is the specific profitable behaviour you…Continue
Added by Patrick McGoey on May 3, 2012 at 8:00am — No Comments
How many times do I have to be reminded? We have to test everything and cannot assume things are fine - even when they say they are.
Just today I had yet another instance of why you need to test. We have produced these great slider pocket folders with a web key affixed – that is programmed to…Continue
Added by Susan Warren on April 27, 2012 at 3:00pm — No Comments
Morphing Rule # 3 Amplification and Social Sharing
Here is an example of typical amplification and social sharing where I have shared a blog from an art friend to my connections on my Facebook wall... Social amplification is best when it is a recommendation from a trusted individual.Continue
Added by Patrick McGoey on April 23, 2012 at 8:30am — No Comments
Morphing Rule #2 - Connect
Do you ever wonder what is in the head of a Sr. VP of Marketing & Sales that would make them really sit up and take notice? If you had a concept that will increase sales without a new store, new staff or merchandising products on the shelf!
Watch this video and let me tell you the implied but not stated implication and also reinforce Rule #2 - Connect…Continue
Added by Patrick McGoey on April 16, 2012 at 2:00pm — No Comments
Label production is a specialty niche and there are many methods of production. This article is about double sided window decals - which can be a challenge to produce.
Added by Susan Warren on April 16, 2012 at 8:00am — No Comments
Morphing Rule # 1 Distribute
Consider how to distribute to every customer and prospect touch point and get your message out there.
99.9% of all the programs I have worked on have been distributed through customer and prospect touch points. When the focus was on current customers, the channels were addressed direct mail, billing statement with inserts and in-store signage. Web based programs focused on membership sites and emails.
For prospects it was about how to find…Continue
Added by Patrick McGoey on April 12, 2012 at 7:00am — No Comments
Three points of view, three sets of criteria and measurement. The production manager as translator.
Production managers are in the middle of two worlds - marketing and manufacturing and have to bridge them together.
The client brief would go something like this…
Added by Patrick McGoey on April 9, 2012 at 10:30am — No Comments
Ouch even the question hurts!
Think about this, in the past, major companies that did not identify change in industry trends or consumer trends went out of business or down-sized to the point of irrelevance. When I find old electronics around the house, the point is well taken. Today traditional production channels are declining and particularly social channels are expending rapidly.
The production manager of the future will manage traditional, digital and integrated…Continue
Added by Patrick McGoey on April 7, 2012 at 10:30am — No Comments
Susan talked to me about an idea she had. The Production Resource Room (PRR) for production managers who have to deal with the world of strategic deployment. PPR - an environment for collaboration, sharing, learning and the ability to disseminate information required - now.
Over the years we have worked together in publishing, printing, direct marketing, loyalty marketing, prepaid and social media. Yes Susan, that is a really good idea and I know you understand the complexities…Continue
When you think of the staggering speed at which information is spread today thanks to the adoption of social media, it is no wonder that corporations' heads are spinning as to how to step into the social networks fray. But do they have to share in public? Sharing is emotion, open and where is the ROI?
Social networks are the playgrounds of individuals in their online social communities. Formed by individuals to connect, share or to just be present, in their personal, common interest…Continue
Added by Susan Warren on April 1, 2012 at 8:30pm — No Comments